Aleksandra Ivanova

Company Overview: leading marketplace with 47M+ monthly active users and 66M+ products.

• Researched the B2B seller experience, including registration, onboarding, the seller's dashboard, API integrations, and CRM systems for internal managers.
• Redesigned seller onboarding flow based on research insights. Result: Reduced time to first sale by 40%, contributing to LTV growth.
• Conducted research on seller decision-making around fulfillment models. Developed a new onboarding and promotion process. Result: a 35% increase in the adoption of the business-preferred model.
• Revamped navigation structure in the seller's personal account (menu and header). Research findings led to a more intuitive interface. Result: The UMUX score increased by 15%.
• Led cross-functional coordination for CJM as part of a new business strategy. Aligned efforts across teams to improve key business metrics. Result: reduced gaps in the user journey, enhancing business performance.
• Trained designers, product managers, and other specialists in research methodologies. Result: reduced workload on the research team, increased the number of research studies conducted, and enabled more data-driven decision-making.

Company Overview: Brazilian service for creators to have their own online video store to directly monetize their content with their audience.

• Led an international team of 3 researchers. Trained the in-house startup team in research methods, eliminating the need for external contractors, and reducing research costs by 3×.
• Implemented the Double Diamond model, and participated in the development of the integrated Product Discovery process. Created a centralized research database, enabling fast access to market and user insights.
• Developed audience segmentation that drove a new marketing campaign. Result: 60% growth in paying users within six months.
• Identified key UX issues in monetization flows via moderated and unmoderated testing. Improved user satisfaction by 20%.
• Created a CJM for new users; improved onboarding, FAQ section, and support experience, leading to a 15% increase in retention.
• Conducted in-depth interviews to identify audience pain points. Helped refine Product-market fit and guided long-term promotion strategy.

Company Overview: research agency

• Interacted with clients in the US, EU, and Asia: developed 50+ project designs aligned with client needs and timelines, using multi-method research roadmaps for large-scale projects.
• Led 30 projects: developed methodologies and guides, coordinated team and contractor resources, and ensured timely delivery.
• Organized the recruitment of hard-to-reach target audiences; moderated over 100 in-depth interviews, 20 focus groups, 15 diary studies, and 50+ chats.
• Conducted: moderated and unmoderated UX tests, first-click tests, card sorting, 5-second tests, monadic tests.
• Created and promoted a new company product - a fast respondent recruitment solution, significantly reducing prep time for interviews and focus groups.
• Delivered analytical reports in various formats, including English; presented insights directly to clients.

Company Overview: research agency

• Prepared 150+ commercial research proposals for clients in the US, EU, and Asia.
• Developed methodologies and tools for 100+ projects (including pharmacology).
• Coordinated all stages of 170+ projects.
• Maintained constant communication with the client, including in English.
• Conducted 300+ interviews and 40+ focus groups (online and offline).
• Delivered and presented analytical reports to the client in English.

Company Overview: global research company

• Developed screening questionnaires and interview guides.
• Analyzed research data and contributed to reports in English.