Ali Krynitsky

Shaped and executed the company’s strategic business direction and organizational growth.

Co-developed long-term strategy and annual operating plans with executive stakeholders.

Oversaw cross-department collaboration between business, product, and engineering teams.

Led multidisciplinary teams, ensuring clarity of objectives, delivery efficiency, and team alignment.

Fostered company culture and morale through internal initiatives, feedback loops, and open communication.

Organized large-scale business and professional events, promoting company visibility in tech and open-source ecosystems.

Directed the company’s rebranding and repositioning, aligning identity and communication with strategic goals.

Represented Cybergizer at global conferences, expos, and panel discussions as a keynote speaker.

Oversaw product and business growth initiatives, bridging strategy, technology, and delivery.

Led product ideation, development, and go-to-market activities — from concept to release.

Managed multidisciplinary teams of developers, designers, and external contractors.

Coordinated collaboration between engineering, UX/UI, and marketing to ensure business priorities were met.

Designed and presented investment and product pitches at international forums.

Managed key client portfolios, building long-term partnerships and driving customer success.

Represented Cybergizer at industry events and developed new business relationships worldwide.

Responsible for planning and executing the company’s marketing and communication strategy, including digital promotion, partner engagement, and community initiatives.

Built the marketing function from the ground up — from strategic planning to daily campaign operations.

Led cross-functional collaboration between marketing, design, and engineering teams to deliver unified brand experiences.

Managed digital presence across social media, professional networks, and partner platforms.

Initiated and hosted industry events and community meetups to strengthen visibility and attract technical talent.

Defined brand voice, identity, and communication standards across all channels.

Led the Belarusian branch of an international creative agency network (LT, LV, EST).

Managed a multidisciplinary creative team of copywriters, designers, and strategists.

Conducted client strategy sessions and oversaw creative campaign development.

Collaborated with production studios, media partners, and freelancers to ensure high-quality output.

Delivered award-winning campaigns for regional and global brands.

Represented the agency as a jury member and speaker at international advertising festivals.

Started as a copywriter and advanced to Creative Director, leading a team of 10.

Developed brand narratives, campaign strategies, and creative concepts for local and international brands.

Directed full-cycle creative production — from ideation to delivery across ATL, BTL, and digital media.

Led client presentations and pitches, ensuring clarity and impact in communication.

Mentored young creatives and built internal training programs.

Multiple international awards, including Agency of the Year (2009) and consistent Top-3 Creative Agency in Belarus (2011–2015).