Aliaksandra Matsiush

• Managed full operational lifecycle between Wargaming Global and Chinese publisher, ensuring alignment across publishing, live ops, and business units.
• Delivered publishing activities for the Chinese market, including content approval, monetization and live-ops adjustments.
• Coordinated financial reporting and optimized publishing workflows.

Results:

• Achieved x1.5 record revenue in the China region.
• Optimized monetization approached meeting regional market features.
• Manual processes reduced significantly, increasing efficiency.
• Cut external publishing service costs through internal optimization.

• Managed and grew Discord community: facilitated engagement events, Q&A sessions, "deliver your creativity to the game" activities, and feedback sessions with dev teams.
• Hosted and managed official YouTube livestreams for WoT Blitz, reaching records of 400K+ total views and 65K+ peak concurrent viewers.
• Created social media content reaching great results by understanding the playerbase needs, vibes and interests.

Results:

• Built a highly trusted and active community; reached record participation in online events, brought 50k+ users to the Official Discord Server.
• Streams featured in YouTube "Trending"; the new records of views and online was set; community recognized me as a trusted representative of the game.
• Achieved a record of 5m views on the product TikTok account.

• Managed social media accounts and crafted engaging activities to slot game audience.
• Led player engagement campaigns and daily communication with users.
• Built community loyalty through content and support initiatives.