Aušrinė Petronytė

• Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness (Omnisend newsletter campaigns brought +11K sales revenue in January).
• Optimized email campaigns to increase open and click-through rates.
• Managed social media platforms: Instagram, Facebook, Linked In, Pinterest.
• Established partnerships with industry influencers to expand brand reach and credibility within target markets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Designed social media content with Canva tools.
• Tracked competitor activities to identify opportunities for growth within market space.

• Strategized social media campaigns for clients, helping to meet goals and reach potential customers.
• Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
• Produced visual content using Canva to maintain company's social media presence.
• Managed influencer partnerships by negotiating contracts terms and tracking campaign performance metrics.
• Tracked competitor activities to identify opportunities for growth within the market space.

• Implemented digital marketing and PR strategies for brands: Chanel, La Prairie, Bellefontaine and Korloff within Baltics region.
• Organized and launched digital campaigns, PR events, press releases (“L’Officiel,” “IQ,” “Moteris”, “SEEN”, “TV3” magazines and media platforms).
• Lead design team for content creation: banner, add, video production.
• Supervised retailer websites for digital updates, initiated internal adjustments to ensure effortless user experience.
• Distributed yearly marketing budget to increase sales revenue

and brand performance.

• Continuously monitored digital trends to identify new opportunities for strategic marketing efforts.

• Collaborated with upper management to implement continuous improvements and exceed sales goals.
• Was responsible for office administration, market research, communication with product suppliers.
• Managed brand’s social media account administration: Facebook and Instagram.