Gintarė Krūvelienė
Prienų raj.
Summary
Offering strong foundation in business analysis, market research, and customer insights. Knowledgeable about managing timelines, coordinating with cross-functional teams, and driving product strategies. Ready to use and develop strategic planning, market analysis, and team collaboration skills in Junior Brand Manager role.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Product category manager
Kesko Senukai Lithuania
Kaunas
01.2025 - Current
- Drove sales growth, analysed and optimised pricing strategies.
- Managed inter-departmental communication for smooth functioning of operations.
- Collaborated with marketing teams to develop impactful promotions.
- Increased customer loyalty through effective retention programmes.
- Conducted regular supplier negotiations to improve profit margins.
- Improved sales performance using targeted promotional activities.
Product category adviser
Kesko Senukai Lithuania
Kaunas
04.2019 - 12.2023
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Education
Master of Arts - Political Science
Vytautas Magnus University
Kaunas 09.2013 - 05.2015
Skills
- Knowledge of retail software
- Market research tools
- Vendor performance assessment
- Brand development strategies
- Global market understanding
- Influential negotiation
- Category analysis techniques
- Category expertise
- Pricing strategy formulation
- Data analytics
- Market analysis
- Category Management
Languages
English
Advanced (C1)
Lithuanian
Native
Affiliations
- Yoga
- Gardening
- Farming
Certification
WOW University Course of "New generation leadership", 2024 November (60 academic hours)
Timeline
Product category manager
Kesko Senukai Lithuania
01.2025 - Current
Product category adviser
Kesko Senukai Lithuania
04.2019 - 12.2023
Master of Arts - Political Science
Vytautas Magnus University
09.2013 - 05.2015
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