Greta Stankute

• Enhanced brand visibility by developing and executing strategic marketing campaigns in foreign markets.
• Distinguished representative of the brand at prestigious international events, including but not limited to Brand Licensing Europe, Annecy Film Festival, MIP TV, MIP COM, MIP JUNIOR, and Cartoon Forum, fostering valuable connections and partnerships on a global scale.
• Managed cross-functional teams to ensure smooth coordination and execution of brand development projects.
• Formulated and executed plans for the expansion of the licensing business, collaborating with esteemed international licensing agencies.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Constantly looking for new partnerships (with a database of over 4000 in CRM management) in the kids' entertainment industry for the Kake Make brand to expand its presence in publishing, licensing, and animation.

• Developed and implemented local and international marketing strategies for carbonated soft drinks in the Baltic region, focusing on the product portfolios of PepsiCo, Crodo, and Njoy brands.
• Planned and executed annual campaigns, with attention to detail in forming and overseeing the annual and monthly marketing budget.
• Maintained constant collaboration with both ATL and BTL agencies to ensure seamless execution of marketing initiatives.
• Worked in close coordination with international brand owners, adhering to guidelines and toolkits while adapting strategies to meet local market needs.
• Engaged in ongoing collaboration with both local and international creative agencies, fostering innovation and effective communication strategies.
• Led the successful launch of new products, overseeing processes internally with the sales department, production, and procurement.
• Effectively managed processes within the organization, ensuring smooth coordination between departments.
• Provided guidance to local team members and efficiently allocated tasks to achieve organizational goals.

• Led the development and support of products in three categories: water, juices, and soft drinks in Lithuania.
• Planned and executed brand plans.
• Ensured control over the monthly marketing budget, optimizing resource allocation for maximum impact.
• Conducted thorough market, consumer, and sales analyses to inform strategic decisions.
• Led the successful launch of new products and brands, overseeing the entire process from conceptualization to execution.
• Maintained continuous collaboration with production, purchasing, and sales departments, ensuring smooth integration of marketing strategies.
• Delivered presentations to both colleagues and clients, effectively communicating brand initiatives and market insights.
• Collaborated with media agencies to enhance brand visibility and reach.
• Organized and facilitated communication and support in both ATL and BTL activities.
• Established and maintained ongoing partnerships with third parties, including suppliers, creative agencies, and producers.

In addition to responsibilities below:

• Knyguklubas.lt page design and functions renovation
• Negotiation with partners and suppliers for pages on the sale of the catalog
• Initiations, coordination, and management of new projects

• Initiation, preparation, and analysis of sales promotions
• Preparation of information for book catalog layout
• Coordination of the process for publishing the catalog
• Constant cooperation with publishing houses, sales, and other departments
• Planning and preparing newsletters for clients (segmentation)
• Social media profile management
• Searching for potential business partners
• Increasing the attendance of the online book store

• Preparation of product sales catalog
• Organizing events
• Presentations to clients and employees
• Translations of product certificates and descriptions
• Observation of public procurement and arrangement of proposals
• Reports of price comparison and market analysis
• Website administration

• Daily office maintenance
• Communication with clients
• Receiving and planning sales orders
• Arranging agreements and invoices
• Assisting colleagues