Summary
Overview
Work History
Education
Skills
Photography and videography — capturing creative moments and visual storytelling. Traveling — explo
Timeline
Generic

Gunel Murshudlu

Creative Digital Marketing & SMM Specialist
VILNIUS

Summary

I’m a digital marketing and social media specialist with over eight years of experience in brand management, creative campaigns, and online strategy. I’ve worked with startups and hospitality businesses across Europe, helping them build strong digital identities and grow their audiences. Currently, I manage BYQR — a FoodTech startup expanding in the EU market — and work with international clients on freelance marketing projects.

Overview

16
16
years of professional experience
3
3
Languages

Work History

Sales Manager

Era Trans Insurance Agency Baku
11.2009 - 10.2012
  • Developed and executed sales strategies to achieve company revenue goals.
  • Built and maintained long-term relationships with key clients and corporate partners.
  • Trained and supervised sales representatives to improve team performance and meet KPIs.
  • Conducted market research to identify new business opportunities and optimize pricing models.
  • Collaborated with the marketing department to align promotional activities with sales objectives.
  • Increased overall sales volume and expanded the customer base through strategic outreach and negotiations.

Cleaning Supervisor

Azersun Holding
08.2013 - 04.2016
  • Supervised facility maintenance and cleaning operations to meet corporate hygiene and safety standards.
  • Coordinated staff schedules, monitored performance, and optimized work efficiency.

Marketing & SMM Manager

Baku Med LLC
11.2012 - 02.2013

Created and implemented marketing campaigns, managed digital presence, and coordinated promotional projects.

Corporate Sales Representative

AXA MBASK Insurance Baku
03.2013 - 04.2015
  • Managed relationships with corporate clients, offering customized insurance and financial solutions.
  • Identified new business opportunities and negotiated long-term partnership contracts.
  • Collaborated with marketing teams to develop promotional strategies aimed at increasing client retention.
  • Consistently achieved monthly sales targets and improved client satisfaction rates.
  • Conducted presentations and meetings with B2B clients to introduce company services and build brand trust.

Marketing & Social Media Specialist

Progress Insurance Agency Baku
06.2015 - 04.2016

Handled customer communications and managed the company’s online marketing activities.

SMM Manager

OK Media Group
07.2016 - 08.2017

Managed social media platforms and designed creative communication campaigns.

Founder & Marketing Director

R.G Company LLC
11.2017 - 03.2020
  • Oversaw full-cycle marketing campaigns for corporate clients.
  • Built and managed a creative team providing SMM, design, and digital advertising services.

Founder & CEO

BYQR LLC
05.2021 - Current
  • Leading a FoodTech startup expanding across Europe (Belgium, Lithuania, Kazakhstan).
  • Managing partnerships, brand communications, and marketing strategy.

Freelance Marketing Consultant

CUBOMODE
03.2024 - Current
  • Developed visual identity and social media growth plan for a new café brand.
  • Created digital campaigns increasing audience reach by 35% in 2 months.

Freelance SMM & Digital Marketing Specialist

YOAC FOOD SRL
04.2024 - Current
  • Managing social media strategy and content creation for a Belgian restaurant chain.
  • Boosted engagement and online reservations through creative campaigns and influencer collaborations.

Education

Bachelor of Science - Chemical Engineering

Azerbaijan State Oil Academy
Baku, Azerbaijan
04.2001 -

Skills

Social media strategy

Photography and videography — capturing creative moments and visual storytelling. Traveling — explo

I’m passionate about capturing emotions and real stories through photography and videography — it’s where creativity meets purpose for me. Traveling helps me see beauty in diversity and discover new ideas that later inspire my marketing work. Every journey, every frame, and every note I play on the piano helps me stay curious, creative, and connected to the world.

Timeline

Freelance SMM & Digital Marketing Specialist

YOAC FOOD SRL
04.2024 - Current

Freelance Marketing Consultant

CUBOMODE
03.2024 - Current

Founder & CEO

BYQR LLC
05.2021 - Current

Founder & Marketing Director

R.G Company LLC
11.2017 - 03.2020

SMM Manager

OK Media Group
07.2016 - 08.2017

Marketing & Social Media Specialist

Progress Insurance Agency Baku
06.2015 - 04.2016

Cleaning Supervisor

Azersun Holding
08.2013 - 04.2016

Corporate Sales Representative

AXA MBASK Insurance Baku
03.2013 - 04.2015

Marketing & SMM Manager

Baku Med LLC
11.2012 - 02.2013

Sales Manager

Era Trans Insurance Agency Baku
11.2009 - 10.2012

Bachelor of Science - Chemical Engineering

Azerbaijan State Oil Academy
04.2001 -
Gunel MurshudluCreative Digital Marketing & SMM Specialist