Guoste Ivanauskaite

• Cross-Functional Collaboration: Led initiatives that bridged Sales, Marketing, and Service, ensuring cohesive strategies that aligned with overarching business objectives.
• Marketing Project Management: Directed multiple marketing projects, including the integration of HubSpot with SAP S4, enhancing operational efficiency and data-driven decision-making.
• Digital Content Creation: Managed digital initiatives, overseeing the development of content for various platforms to boost customer engagement and brand visibility.
• Stakeholder Engagement: Cultivated strong relationships with external partners, including KOLs to foster collaboration and drive brand advocacy.
• Market Analysis & Insights: Conducted thorough market research, gathering insights on customer needs and competitor activities to inform strategic planning and promotional activities.
• Sales Team Enablement: Developed comprehensive training materials and conducted sessions to enhance the sales team's understanding of product strategies and market dynamics.
• Compliance & Ethical Standards: Ensured all marketing and promotional activities adhered to company policies and industry regulations, maintaining high ethical standards.

Produced high-quality quantitative PCR products and gained hands-on experience with advanced laboratory instruments, enhancing operational reliability and data integrity.