Ieva Kasperaviciute
Overview
4
4
years of professional experience
1
1
Certification
Work history
Senior Account Manager
Adsmith Digital
London, United Kingdom
08.2022 - 03.2024
- Developed and implemented PPC strategies for a portfolio of 18 client accounts, encompassing diverse industries such as healthcare, law, and retail
- Managed PPC campaigns across various platforms, including Google Ads, Bing Ads, Amazon Ads, social media advertising channels (TikTok, Facebook, Pinterest), and display networks
- Led a team of PPC Account Managers, providing guidance, training, and support to ensure the successful execution of PPC strategies and achievement of client objectives
- Actively contributed to business development efforts, participating in client pitches, presenting PPC strategies, and building strong client relationships
PPC Account Manager
RT Search Digital Marketing Agency
London, United Kingdom
11.2019 - 08.2022
- Collaborated with clients to understand their business goals, discuss campaign performance, and provide strategic recommendations for campaign optimisation
- Conducted A/B testing on ad copy, landing pages, and bidding strategies to refine campaign performance and increase conversions
- Conducted thorough keyword research, competitor analysis, and market trends assessment to inform campaign targeting and optimisation efforts
- Set up tracking systems for key metrics, ensured performance visibility
Education
Bachelor of Arts - Information Science
Vilnius University
Lithuania, EU06.2016
Skills
- Account management
- Budget management
- Digital marketing strategy
- Customer data and automation
- Google analytics
Certification
- Google Search Ads, Google Shopping Ads, TikTok Ads, Amazon Ads, Pinterest Ads, Lazada Sponsored Solutions
Volunteering
- Workshop For Women - Pursuing a career in the tech industry
- Humanitarian OpenStreetMap Team
Languages
English
Fluent
Lithuanian
Native
Korean
Intermediate
Spanish
Elementary
Timeline
Senior Account Manager
Adsmith Digital
08.2022 - 03.2024
PPC Account Manager
RT Search Digital Marketing Agency
11.2019 - 08.2022
Bachelor of Arts - Information Science
Vilnius University
Similar Profiles
Grace BlakeGrace Blake
MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)
Dipendra GhoshDipendra Ghosh
Program Manager at Lummus Digital - TCG Digital Solution LLCProgram Manager at Lummus Digital - TCG Digital Solution LLC
Sneha UgaleSneha Ugale
IT Process Analyst – Office 365 Admin & Asset/Inve at Digital Track Solution – Client: Tata DigitalIT Process Analyst – Office 365 Admin & Asset/Inve at Digital Track Solution – Client: Tata Digital
Akshay PingleAkshay Pingle
Senior Account Manager at CyientSenior Account Manager at Cyient
Thomas AndrichThomas Andrich
Senior Account Manager at Tivoli Brewing CompanySenior Account Manager at Tivoli Brewing Company