Inga Stepanauskaite-Miškunec
Vilnius
Summary
10+ years in Sales and Marketing | 5+ years leading a Team | Certified Change Manager (APMG) | Passionate about fashion, cosmetics and relationship selling
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of B2B Marketing projects
BIOVELA Group
11.2023 - Current
Head of Customer Loyalty
Maxima LT
04.2022 - 04.2023
- Leading the Team of 6 Talents as People Manager;
- Owning and developing products, portfolio: AČIŪ card (B2C, B2B), AČIŪ Clubs, Maxima App, Gift cards, Partnerships, Loyalty sticker campaigns;
- Creating and executing A level marketing campaigns; - Owning CRM database, providing insights and creating personal offers algorithm;
- Budget planning and monitoring;
- Driving a calendar of activity and communication through the loyalty programs;
- Constantly reviewing and updating the loyalty propositions to optimize impact and customer experience;
- Developing and monitoring ongoing KPIs to measure Customer Loyalty, Engagement and Retention;
- Committing to the strategic growth planning and financial results for the whole organization.
Senior Training Manager
Avon
05.2021 - 04.2022
- Boosting digital acceleration and tools adoption for International markets to support Omnichannel strategy;
- Creating and implementing training plans for markets launching new digital tools while ensuring its' high adoption and usage;
- Performing online training to a wide audience followed by Q&A sessions;
- Working closely with markets to identify individual training needs and knowledge gaps;
- Creating and delivering training to support market needs;
- Supporting with change management processes.
Head of Loyalty Baltics & Finland
Avon
05.2017 - 05.2021
- Leading the Team of 4 Talents as People Manager;
- Creating Sales Force attractive, motivating and energizing strategy and ensuring smooth execution for Baltics and Finland;
- Sales & Marketing synergy process coordination and facilitation in order to achieve Business results;
- Budget planning and monitoring;
- Driving a calendar of activity and communication through the loyalty programs;
- Organizing Field events (from Focus groups to Gala dinner/Annual Conference) and being in constant communication with Representatives to ensure timely feedback and involvement in all actions;
- Constantly reviewing and updating the loyalty propositions to optimize impact and customer experience;
- Developing and monitoring ongoing KPIs to measure Customer Loyalty, Engagement and Retention;
- Owning e-commerce fast pace projects to drive Customer engagement and support business KPIs.
Field Activation Specialist, Baltics & Finland
Avon
03.2016 - 06.2017
- Executing Loyalty program for Baltics and Finland;
- Searching for new partnerships and working closing when established to ensure attractive prizes portfolio for loyalty program;
- Applying diverse prizes portfolio for each market;
- Stock monitoring;
- Invoice administration;
- Communication with external and internal stakeholders;
- Ensuring smooth program launch communication and dataset wise for Baltics and Finland;
- Exclusive Customer care by dealing with complex cases.
Campaign Preparation Specialist, Baltics & Finland
Avon
03.2014 - 06.2016
Customer Service Specialist
Avon
04.2011 - 03.2014
Internship
ERGO Lietuva
02.2011 - 05.2011
Customer Service Representative
Transcom
10.2007 - 12.2007
Education
Diploma - Change Management
APMG
11.2021
Certificate on a course completed - Organizational Leadership
B On Course
01.2017
Bachelor - Business Management
ISM University of Management and Economics
01.2011
Skills
- Relationship Building
- Excellent Communication
- Time Management
- Project Management
- Change Management
- Influential Leadership
Certification
- What Are Your Blind Spots? (getAbstract Summary)
- Magnolia Author and Content Editor training
- Change Management Foundation
- Design Thinking at Work (getAbstract Summary)
Languages
Lithuanian
Proficient
C2
English
Proficient
C2
German
Elementary
A2
Russian
Elementary
A2
Timeline
Head of B2B Marketing projects
BIOVELA Group
11.2023 - Current
Head of Customer Loyalty
Maxima LT
04.2022 - 04.2023
Senior Training Manager
Avon
05.2021 - 04.2022
Head of Loyalty Baltics & Finland
Avon
05.2017 - 05.2021
Field Activation Specialist, Baltics & Finland
Avon
03.2016 - 06.2017
Campaign Preparation Specialist, Baltics & Finland
Avon
03.2014 - 06.2016
Customer Service Specialist
Avon
04.2011 - 03.2014
Internship
ERGO Lietuva
02.2011 - 05.2011
Customer Service Representative
Transcom
10.2007 - 12.2007
Diploma - Change Management
APMG
Certificate on a course completed - Organizational Leadership
B On Course
Bachelor - Business Management
ISM University of Management and Economics
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