Ksenia Stepanova

Started to build comprehensive marketing&PR strategy for the agency based on value propositions and key messages.

As co-founder successfully launched business with minimal investment, ensuring full compliance with local regulations and building robust e-commerce platform with integrated social media marketing. Through carefully crafted marketing strategy, business reached profitability within three months, achieving 2x month-over-month growth in both sales and social media engagement.

Managed and executed multi-country marketing product launches, collaborating closely with cross-functional teams and external agencies in new markets. Continuously optimized strategies based on performance analytics and KPI tracking, ensuring alignment with weekly, monthly, and yearly goals.

Developed and led 360° marketing campaigns in Russia, driving a 40% increase in prompted brand awareness. Spearheaded cross-functional creative projects focused on customer acquisition, collaborating closely with both local and global teams to ensure strategic alignment and successful execution.

Led the initiation and execution of strategic partnerships with global and local brands, organized high-impact events, and coordinated student engagement activities, enhancing brand visibility and fostering collaboration opportunities.