Lina Petrauskaite-Patiejune
Vilnius
Summary
Results-driven CRM and Marketing Professional with over 10 years of experience enhancing customer engagement and driving business growth. Expertise in Active Campaign and Mailer Lite, with proficiency in digital marketing strategies including email and social media campaigns. Achieved a 2% increase in CRM-driven conversions and improved database activity by 10%, while elevating foot traffic through targeted offers. Recognized for strong communication skills and a commitment to delivering measurable results that align with organizational goals.
Overview
15
15
years of professional experience
Work History
CRM Lead
PHILIP MORRIS BALTIC, UAB
01.2021 - Current
- Develop B2C communication strategies and collaborate with cross-functional teams to deliver impactful marketing campaigns, contributing to growth in customer engagement.
- Build and refine customer segmentation models, improving targeting accuracy and increasing campaign relevance.
- Analyze CRM and consumer data to identify trends and behavioral patterns, driving optimization of ongoing journeys and boosting conversion rates.
- Lead CRM projects, including new automation flow creation, system upgrades, and new communication channel integrations, reducing manual workload and enhancing communication reach.
- Govern and optimize automated workflows, improving operational efficiency and reducing process time.
- Lead the creation and deployment of the Next Best Action communication approach across Baltic markets, increasing personalization and customer response rates.
- Manage communication processes—send-out logic, timing, testing, and A/B experiments—resulting in performance improvements across multiple campaigns.
- Streamline reporting processes and define KPIs, enabling faster insight delivery and more data-driven decision-making.
- Monitor CRM industry trends and system updates to ensure high deliverability, compliance, and continuous improvement of communication practices.
Product Manager
UAB „NAOS BALTIC“ (BIODERMA)
02.2019 - 01.2021
- Enhanced product management by developing strategies informed by market research.
- Drove sales growth by leading cross-functional teams in product launches.
- Identified market opportunities through detailed competitor analysis and strategic positioning.
- Controlled expenses to meet budget targets, ensuring program effectiveness.
- Maximized campaign impact by overseeing comprehensive brand marketing activities.
CRM Manager
UAB „NAOS BALTIC“ (BIODERMA)
02.2011 - 02.2019
- Increased loyalty club membership through strategic growth and engagement initiatives.
- Enhanced visibility and awareness through targeted communication initiatives for loyalty club.
- Coordinated daily loyalty club activities, including content publishing and customer support.
- Developed expert content by collaborating with health and beauty specialists.
- Strengthened brand connection by organizing engaging events for loyal customers.
- Executed marketing projects in partnership with advertising agencies, aligning with brand goals.
Education
Master degree - Economics
MYKOLAS RIOMERIS UNIVERSITY
Vilnius, Vilnius City Municipality06.2008
Bachelor degree - Business administration
VILNIAUS GEDIMINO TECHNICAL UNIVERSITY
Vilnius, Vilnius City Municipality06.2006
Skills
- Effective communication skills
- Data-driven decision making
- Strategic project alignment
- Analytical problem-solving
- Customer service orientation
- Adaptability to change
- Customer segmentation
- Inter-department collaboration
Languages
Lithuanian
Native
English
Fluent
French
Beginner
Russian
Beginner
Timeline
CRM Lead
PHILIP MORRIS BALTIC, UAB
01.2021 - Current
Product Manager
UAB „NAOS BALTIC“ (BIODERMA)
02.2019 - 01.2021
CRM Manager
UAB „NAOS BALTIC“ (BIODERMA)
02.2011 - 02.2019
Master degree - Economics
MYKOLAS RIOMERIS UNIVERSITY
Bachelor degree - Business administration
VILNIAUS GEDIMINO TECHNICAL UNIVERSITY