Lukas Juozas Vaitkus

➤Product Marketing & Content: Led advertising campaigns (use cases, success stories, video scripts, newsletters, and webinars) for internal and external audiences.
➤ Cross-Departmental Collaboration: Coordinated with sales, design, product owners, and support teams to ensure cohesive marketing strategies.
➤ Market Research & Analysis: Conducted competitor and market analysis to guide new product development and assess demand.
➤ Product Launch Strategy: Managed product launches, including content creation for social media, websites, webinars, and sales training to boost global awareness.
➤ Sales Support: Provided tools and insights to sales teams to enhance product knowledge and success.
➤ Growth & Expansion: Identified market opportunities to expand global reach and drive sales growth.
➤ Event Materials: Developed marketing collateral (flyers, stands, etc.) for conferences, workshops, and training sessions.

(was part of 30% layoff)

➤Website Administration: Optimized and managed the Spotos website using WordPress, improving user experience and content management.
➤ Influencer Marketing: Partnered with key YouTube influencers to boost brand visibility, increasing web traffic and user acquisition.
➤ Link-Building Campaigns: Executed strategic campaigns to enhance online presence, improve search engine rankings, and drive organic traffic.
➤ SEO Optimization: Assisted the Senior SEO Manager in optimizing content, resulting in higher search engine rankings and increased visibility.
➤ Exhibitions: Supported the organization and participation in exhibitions, contributing to brand-building and outreach efforts.
➤ Cross-Functional Collaboration: Worked with various teams to align marketing strategies for maximum impact across channels.
➤ Performance Reporting: Delivered regular reports on web performance and campaign effectiveness to inform and improve marketing strategies.

As a part-time Digital Marketing Specialist at Etex Group, I balanced this role alongside my full-time position, contributing to key digital marketing initiatives, including:

➤Marketing Automation: Implementing and optimizing automated workflows to enhance marketing efficiency and engagement.
➤Email Marketing (HubSpot): Managing and executing targeted email marketing campaigns to drive engagement and nurture leads.
➤CMS Management (Episerver): Overseeing content updates and website management to ensure optimal performance and user experience.

➤ Web Development Project Management: Led projects from start to finish, managing timelines, resources, and teams to deliver high-quality results on time and within budget.

➤ Client Relationship Management: Fostered strong client relationships, leading to high retention rates and numerous referrals.
➤ Sales Pipeline Management: Efficiently managed the sales pipeline, ensuring consistent project flow and contributing to sustained growth.
➤ Proposal Development: Crafted customized proposals that highlighted Skale360's value, significantly increasing conversion rates.
➤ Lead Qualification: Refined lead qualification processes to focus on high-potential leads, boosting conversion rates and team efficiency.
➤ Cross-Functional Collaboration: Worked with cross-functional teams to ensure alignment of project objectives with company goals.
➤ Strategic Insights: Provided regular feedback to management, helping to improve project management and client engagement strategies.

- SEO

- Administrational tasks
- Sales management
- Customer relationship management

- Administrational tasks
- Recruitment process management
- Lithuanian employment and migration services
- Customer relationship management