Master of Science - Marketing
Kaunas Technical University
Kaunas06-2026
Roberta Kirsnickaite
Kaunas
Summary
Dynamic Digital Marketing Director with a proven track record at ŠKODA, driving data-driven growth and performance advertising. Expert in SEO and lead generation, I secured €100,000 in funding for innovative solutions. Adept at leading teams and developing impactful marketing strategies for start-ups and established brands.
Education
Bachelor of Arts - Art
Vytautas Magnus University
Kaunas06-2022
Skills
- Digital Marketing Director Admoonlt
- Lead end-to-end marketing strategies for companies in Lithuania and abroad
- Develop go-to-market strategies for SaaS products and early-stage start-ups
- Secured €100,000 in funding for an innovative start-up marketing solution
- Implement measurement frameworks (GA4, CRO, SEO onsite/offsite)
- Lead marketing trainings and consult businesses on brand positioning and growth Marketing Director ŠKODA Kaunas (UAB “Baltieva”)
- Oversaw the full ŠKODA marketing strategy in Lithuania
- Executed national advertising campaigns and strengthened brand visibility
- Introduced automated digital sales funnels and improved lead generation
- Managed creative agencies, media partners and internal stakeholders Marketing Manager HORAS OEE (SaaS)
- Built the complete marketing strategy for a SaaS productivity and automation product
- Managed international B2B campaigns across EU and US markets
- Developed brand messaging, sales materials and inbound strategy
- Contributed to product positioning, UX recommendations and feature communication Marketing Manager & Creative Lead Estoty Vilnius
- Led the full marketing and creative operations for Estoty School
- Managed digital and traditional campaigns, content creation and social media
- Coordinated agencies, vendors, budgets and campaign performance analysis Marketing Manager iFuture Investments
- Developed branding and marketing strategies for multiple start-ups in the fund’s portfolio
- Created brand identities, digital funnels and launch strategies
- Supported investment pitch decks and strategic communication Marketing Manager Aciety
2021 – Present Lithuania
Founder and Director of Admoon, a digital marketing agency focused on data-driven growth, performance advertising and SEO for start-ups and established brands
Oct 2020 – Oct 2021 Kaunas, Lithuania
Held the position of ŠKODA Marketing Director for nearly two years (including earlier collaboration as an external marketing partner)
Jan 2022 – Jan 2025 Remote
Feb 2022 – Aug 2023
Feb 2021 – Jan 2022
Jun 2021 – Present Part-time
- Manage B2B communication, SEO strategy, digital advertising and partnership development
- Grew the international freelancer and agency collaboration network Director MB “Akimirkos Sodas”
- Oversee video production, creative direction and digital marketing services
- Manage project workflows, finances and multidisciplinary teams Director MB PeakPath
- Lead business development, processes and marketing operations Conference & Community Leadership Co-organizer of one of Lithuania’s first national SEO conferences
- Co-created the concept, communication and partnerships for a major SEO event
- Attracted speakers, sponsors and media partners
- Helped establish the conference as a key gathering for SEO professionals Additional Skills Marketing & Strategy
- Digital strategy, performance marketing
- SEO (technical content)
- Lead generation, funnels, CRO
- Brand development & communication
- Start-up marketing, pitch preparation
- Project and team leadership Creative & Design
- Adobe Photoshop, Illustrator, InDesign
- After Effects, Premiere Pro
- Motion design, prototyping
- UX/UI understanding, wireframing Technical Skills
- Google Analytics 4, Tag Manager
- HTML/CSS, basic JavaScript
- Marketing automation & analytics tools
Feb 2019 – Present
Jan 2023 – Present
admoon.lt
Admoon.lt is a digital marketing agency specializing in data-driven growth, SEO, performance advertising, and brand development for start-ups, SaaS companies and scaling businesses.
The agency focuses on measurable results, combining creative strategy with analytics, automation, and conversion optimization to help companies grow faster and more efficiently.
At Admoon, services include:
- Digital strategy & growth planning
- SEO (technical, on-page, content, link-building)
- Google, Meta & LinkedIn advertising
- Brand development & positioning
- Go-to-market strategies for start-ups
- Marketing automation & analytics implementation
- Creative production (video, performance creatives, content)
Timeline
Master of Science - Marketing
Kaunas Technical University
Bachelor of Arts - Art
Vytautas Magnus University