VICTOR GLAVAN
Dubai
Summary
AI Automation Engineer and senior digital marketing leader with over 10 years of experience across the Middle East, Africa, CIS, Europe, and Asia Pacific regions.
I design and implement AI-powered systems that automate marketing operations, content production, analytics, and customer communication, transforming manual processes into scalable, data-driven workflows.
Alongside automation, I use AI creatively to produce high-impact marketing content — including video ads, social media videos, and visual assets — optimized for performance, engagement, and brand storytelling.
My background combines enterprise-level regional digital marketing leadership (BASF / MBCC Group) with hands-on expertise in AI automation, AI agents, and AI-driven content systems, allowing me to build solutions aligned with both technical execution and real business KPIs.
Overview
10
10
years of professional experience
1
1
Certification
Work History
AI & Automation Lead
Smart Age Tech
Dubai
02.2025 - Current
- Lead the design and implementation of AI-driven automation systems supporting marketing, AI agents, content production, analytics, and internal operations
- Architect end-to-end AI workflows using n8n, including AI agents on WhatsApp and Telegram for customer inquiries, lead qualification, and CRM data creation
- Build automated pipelines for high-quality AI content generation (marketing images, videos, and text)
- Integrate AI agents and AI-generated content into marketing execution, analytics, and reporting workflows
- Automate Google Analytics dashboards, performance reports, and internal insights
- Enable marketing and sales teams with AI-assisted lead handling and CRM workflows
- Medical Aesthetic & Wellness Solutions (Contract)
Marketing Manager (AI Agents Focus)
zTs Electronics
Dubai
11.2024 - Current
- Implement and manage AI agents on WhatsApp to handle inbound inquiries, product questions, and lead qualification
- Use AI-driven workflows for lead research and prospecting
- Automatically route qualified leads into CRM systems for sales follow-up
- Improve response speed and lead quality through structured AI-driven conversations
- Support wholesale and distribution growth through AI-assisted sales communication
- Full-time
Marketing Consultant
2K Polymer Systems
United Kingdom
06.2022 - 07.2024
- Implemented a global 360 digital branding and marketing strategy, increasing brand awareness by 300%
- Optimized the company website for SEO, achieving first-page rankings for strategic pages
- Managed and grew the company's LinkedIn presence, outperforming competitors in key engagement metrics
- Developed and executed a comprehensive LinkedIn content plan, including original designs, photos, and videos
- Designed marketing materials for exhibitions and industry events
- Berkshire Hathaway Group
Regional Digital Marketing Manager - Africa, Middle East, CIS & Central Asia
MBCC Group / BASF Construction Chemicals
Dubai
10.2015 - 04.2022
- Implemented regional branding and co-branding governance systems
- Reached 4+ million people through omnichannel digital strategies
- Increased customer loyalty and ensured consistent corporate brand identity
- Managed 5 Facebook pages, 1 LinkedIn page, and 2 Instagram accounts
- Grew social media presence from 0 to 200,000+ engaged followers
- Executed PPC, Native Ads, Video Ads, and Lead Generation campaigns
- Delivered strong, data-driven campaign performance across regions
- Built and led a regional team of 7 specialists
- Led the development and launch of 2 mobile apps and 1 software product
- Implemented call tracking and ROI measurement systems
- Built large-scale marketing automation via HubSpot CRM
- Organized 200+ webinars, creating a 10,000-contact regional database
- Achieved consistently strong engagement through automated email funnels
- Full-time
Founder & Digital Marketing Consultant
NIWASTI Marketing Services
Dubai
01.2019 - 01.2022
- Delivered tailored digital marketing and automation solutions for SMEs
- Built websites using WordPress, Shopify, and Tilda
- Implemented chatbot-driven sales funnels (ManyChat)
- Managed six-figure advertising budgets, delivering consistently strong campaign performance
Education
Master's Degree - Business Administration & Global e-Business
University of Science and Technology of Lille
FranceMaster's Degree - International Trade & Management
University of Science and Technology of Lille
FranceBachelor's Degree - Business Administration
University of Science and Technology of Lille
FranceSkills
AI & Automation
- n8n (workflow automation, orchestration)
- AI Agents (WhatsApp, Telegram)
- Conversational AI (lead qualification, customer support)
- API integrations & webhooks
- Business process automation
Marketing & Analytics
- Google Analytics (automation & dashboards)
- Google Ads
- LinkedIn Ads
- Facebook / Instagram Ads
- Marketing automation & funnels
CRM & Platforms
- HubSpot CRM & Marketing Hub
- CRM lead routing & automation
- WhatsApp Business integrations
Content & Web
- AI content generation (text, image, video)
- WordPress
- Shopify
- Tilda
Technical Basics
- HTML / CSS
- Adobe Creative Suite
Languages
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Romanian
Native
Native
Russian
Proficient (C2)
C2
Spanish
Elementary (A2)
A2
Websites
Certification
- Meta Ads - Optimize Your Campaign
- Meta Ads - Maximize Performance
- Meta Ads - Shopping Campaigns
- Meta Ads - Catalog Ads
Languages
- English, Fluent
- Romanian, Native
- Russian, Fluent
- French, Fluent
- Spanish, Beginner
Earlier Experience
- Marketing & Communication Specialist, Accor Hotels (Novotel, Adagio Premium, Ibis), 01/05/2015 – 31/10/2015
Digital Marketing Specialist, Dubai, UAE, 01/11/2016 – 30/09/2018
Marketing Specialist, Dubai, UAE, 01/10/2015 – 30/11/2016
Internships in Digital Project Management & Business Development, France, 01/10/2013 – 30/04/2015
Timeline
AI & Automation Lead
Smart Age Tech
02.2025 - Current
Marketing Manager (AI Agents Focus)
zTs Electronics
11.2024 - Current
Marketing Consultant
2K Polymer Systems
06.2022 - 07.2024
Founder & Digital Marketing Consultant
NIWASTI Marketing Services
01.2019 - 01.2022
Regional Digital Marketing Manager - Africa, Middle East, CIS & Central Asia
MBCC Group / BASF Construction Chemicals
10.2015 - 04.2022
Master's Degree - Business Administration & Global e-Business
University of Science and Technology of Lille
Master's Degree - International Trade & Management
University of Science and Technology of Lille
Bachelor's Degree - Business Administration
University of Science and Technology of Lille