Volha Lapshyna
Vilnius,Lithuania
Summary
Community management leader with over 7 years of experience building, leading, and engaging vibrant online communities across global markets. Proven expertise in fostering player and user loyalty through innovative strategies, social media management, and data-driven approaches. Skilled at developing high-performing teams, designing scalable community structures, and enhancing user satisfaction through authentic engagement.
Overview
14
14
years of professional experience
2011
2011
years of post-secondary education
Work History
Head of Player Relations
Melsoft
Vilnius, Lithuania
05.2019 - 01.2025
- Managed 200+ team members globally, including community managers, support teams, and volunteers, ensuring alignment with business goals and player satisfaction
- Developed and implemented community engagement strategies, leveraging platforms such as Meta, YouTube, VK, and Instagram to boost player retention and satisfaction
- Hosted live streams, organized Q&A sessions, and ran promotional campaigns to strengthen community connections and drive brand loyalty
- Designed scalable processes for moderator management in over 15 languages, fostering inclusive and consistent communication
- Utilized a data-driven approach to track player sentiment and engagement, improving strategies that led to measurable increases in retention and ratings
Community and Support Lead
Melsoft
Vilnius
12.2018 - 05.2019
- Led the launch of new communities, setting up social media platforms, recruiting volunteers, and establishing moderation guidelines
- Built and nurtured groups for core players and top fans, conducting interviews and leveraging insights to create tailored experiences
- Created and managed content calendars for multiple platforms, aligning with business objectives and audience preferences
- Developed tutorials, walkthroughs, and tips for community platforms, enhancing engagement and player knowledge
Video Host, Project Manager
Wargaming
Minsk
01.2011 - 12.2017
- Hosted live streams, news segments, and promotional content to engage and inform audiences, building stronger connections with the gaming community
- Directed offline events and large-scale digital campaigns, contributing to award-winning projects such as the Golden Joystick Award
- Partnered with cross-functional teams to ensure seamless execution of community-building initiatives and events
Education
Bachelor's - International Relations
Belarusian State University
Skills
- Community Building and Growth Strategies
- Social Media Management
- Player Engagement and Retention
- Team Leadership and Training
- Data-Driven Decision Making
- Cross-Platform Communication and Collaboration
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Accomplishments
- Built scalable community structures that fostered engagement and loyalty
- Successfully led teams to grow social media presence and improve platform engagement metrics.
- Created content and campaigns that drove measurable improvements in user satisfaction and sentiment.
Languages
English
Fluent
Russian
Native
German
Intermediate
Lithuanian
Intermediate
Timeline
Head of Player Relations
Melsoft
05.2019 - 01.2025
Community and Support Lead
Melsoft
12.2018 - 05.2019
Video Host, Project Manager
Wargaming
01.2011 - 12.2017
Bachelor's - International Relations
Belarusian State University
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