Xeniya Lissitsyna
Vilnius
Summary
Social Media & Marketing Project Manager with 3+ years of international experience leading digital campaigns across Europe, the U.S., and the UAE. Skilled in social media strategy, content planning, and cross-functional project management. Experienced in collaborating with creative, digital, and communication teams to deliver cohesive campaigns and measurable results. Strong background in brand development, audience research, and data-driven optimization. Passionate about creating structured, engaging, and meaningful communication that connects brands with people.
Overview
4
4
years of professional experience
Work History
Digital Marketing Project Manager
Catalyst{x}, USA
08.2024 - 09.2025
- Managed multiple digital marketing projects across international markets, ensuring strategic and timely delivery.
- Developed and implemented social media and content strategies to strengthen brand visibility and engagement.
- Led creative planning and briefed designers, copywriters, and product teams to deliver cohesive campaigns.
- Coordinated collaboration with agencies and freelancers, maintaining quality and consistent brand messaging.
- Monitored performance data, prepared analytical reports, and presented insights to guide marketing decisions.
- Maintained structured project documentation and progress tracking for leadership and stakeholders.
Marketing Consultant (Project Based)
StayLuxx / CharterClick / WiseView Realty, UAE
03.2024 - 04.2024
- Developed marketing strategies for several service-based brands in travel and hospitality sectors.
- Conducted market and competitor research to define target audiences and adjust brand positioning.
- Analyzed websites from a UX and customer journey perspective to enhance conversion and user experience.
- Contributed to the development and refinement of brand books, ensuring alignment with each brand’s tone of voice and visual identity.
- Collaborated with creative and development teams to implement brand updates across digital channels.
- Monitored online performance metrics and provided insights to optimize communication and brand perception.
Project Associate – Marketing & Operations
Pleuger Industries, Germany, Hybrid
12.2023 - 03.2024
- Supported coordination of marketing and operations projects in an international industrial company.
- Assisted in developing marketing materials, internal updates, press releases, and brand book content.
- Collaborated with engineering and operations teams to align deliverables and communication.
- Tracked timelines, resources, and approvals to ensure process transparency and control.
- Contributed to internal reports by summarizing key progress updates and data insights.
- Streamlined workflow processes, driving +16 % audience growth and +184 % impressions on LinkedIn within two months.
Social Media Manager
Dripped Collective, Australia
08.2021 - 12.2023
- Developed and executed social media strategies for lifestyle and fashion brands to boost engagement and reach.
- Managed influencer collaborations and community campaigns to strengthen brand presence.
- Created copywriting materials and visuals aligned with each brand’s tone and identity.
- Monitored analytics, optimized posting schedules, and refined tactics based on results.
- Coordinated content production with photographers, designers, and clients to ensure quality.
- Compiled monthly reports to support strategic decision-making for clients.
Education
International Business Administration - Marketing Focus
LCC International University
Lithuania12-2024
Skills
- Social Media Strategy & Campaign Planning
- Digital Project & Cross-Team Management
- Content Creation, Copywriting & Tone of Voice Development
- Brand Positioning & Visual Identity
- Audience Research & Competitor Analysis
- Analytics & Performance Reporting
- Influencer & Agency Collaboration
- Project Management Tools: Trello
- Design Tools: Canva, Figma
- AI Tools for Content & Automation: ChatGPT, HeyGen, Notion AI
- Strategic Thinking & Creative Problem Solving
- Leadership & Collaboration
- Communication & Cross-Team Coordination
- Attention to Detail & Consistency
- Adaptability & Fast-Paced Environments
LANGUAGES
English (Fluent)
Russian (Native)
Lithuanian (Basic)
Ukrainian (Basic)
Kazakh (Basic)
Community Service & Volunteer Work
- MUN, Kazakhstan, 03-2018 – 05-2020
- Non-profit organization «Bridge Club International Organization», Japan, Communication Manager, Japan, 2020-07, Present
Timeline
Digital Marketing Project Manager
Catalyst{x}, USA
08.2024 - 09.2025
Marketing Consultant (Project Based)
StayLuxx / CharterClick / WiseView Realty, UAE
03.2024 - 04.2024
Project Associate – Marketing & Operations
Pleuger Industries, Germany, Hybrid
12.2023 - 03.2024
Social Media Manager
Dripped Collective, Australia
08.2021 - 12.2023
International Business Administration - Marketing Focus
LCC International University